2024
client
Peak Haven
service
Fashion
Naoto Studio crafted a sophisticated brand identity for a premier wellness brand, blending serenity, luxury and approachability. Our scope included brand strategy, visual identity, typography and color palette, resulting in elegant aesthetics for digital, packaging and spatial experiences.
1k+
25k+
20+
We began by experimenting with different fonts for the title, but later moved to handwritten lettering to achieve a more personal tone.
The initial idea of using paint was replaced by digital drawing with marker and pencil. The process involved constant collaboration with the rest of the team — manager, stylist, and photographer — and required developing multiple directions in parallel as the vision evolved.
